I recently tested a new way of sharing Jobs on Pinterest…
What I discovered is a fresh new way to post jobs and recruit talent!
I posted an open “Infographics Designer” job I found on Indeed.com. The position (image below, at post end) is in Seattle with Harvey Nash.
The image shown is the only format I’ve been able to “pin” because its the “norm” for job postings. Although the format works for job board websites, it isn’t visually stimulating enough to impact the Pinterest audience or cause them to “re-pin”.
How can a job post “pin” on Pinterest be improved?
Employers could create job postings in infographic format, using minimal wording, bright colors and bold graphics. Then pin it to Pinterest as a re-pinnable image.
THAT would be the ideal job posting to “pin” on Pinterest!
Why? Because not only would the format be visually pleasing, but it could bring greater interest & visibility to jobs not ordinarily so popular.
This could also generate revenue for Pinterest because they could charge a small fee to companies for using the site to post jobs. For now, “pinning” to Pinterst is free for all users.
This is a new concept, but I hope it catches on! Let me know what you think.
>>> Click on the below job posting image to see all the jobs I’ve posted on my Pinterest Boards. <<<