Category Archives: pinterest

Big Idea 2013: Genuine Communication

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Not many articles motivate me towards a blog response, however, this one did… “10 Things You Should Never Say at the Office” click title for article.

After reading it, I realized the terms are forms of “Disingenuous Communication“.

It seems people use “buzzwords / buzzterms” to avoid real topics and/or actions required.  Buzzwords make avoiding accountability easy because they fill our communication with”fluff”.

They detract from the real issues and allow people to avoid reality in what’s being communicated.  For example, when someone says “It is what it is” … what they are really saying is “I don’t know”… but few people in the workplace want to admit they don’t know something. “Fluff” terms keep them from having to.

I gave it more thought and wondered “How could I say what I mean… without using any of these terms?  What other terms are there?”  How could I be a more genuine communicator with my co-workers, customers, candidates and clients?”

Well, for one, I could simply say what I mean… we all could.

Here are things to say instead of the buzzwords/terms on the left:

Leverage –  “Influence” “Bargain” “Take Advantage” “Debate”

Reach out – “Call” ‘E-mail, “Communicate” or “Contact”

It is what it is – “It’s unfortunate”  “It’s a slow process” “It’s Challenging” “It’s Pointless” “I don’t know why it’s happening”

Viral –  “Popular”, “Mass-Marketed”, “Everyone’s doing it”, “Everyone is aware of it”

Game changer – “This Changes Everything” , “Stop and listen to what I’m about to say because it will change the way you live your life or do your job”

Disconnect – “I don’t think you understand”  “It appears you’re not listening”  “You must not have heard me”

Value-add – “You will get more with this option and here’s why”  “It’s advantageous” “The benefit to you is… ”

Circle back – “I will call you back”  “I will find out and get back to you”

Socialize –  “Tell those who need to know” “Communicate” “Mass Market”

Cutting edge – “Advanced”, “Recently released or developed” “I don’t know all the details, you should probably Google it”.

Hope you enjoyed this lighthearted post, let me know what you think by leaving a comment!

Happy Networking,

Terry aka “TerryJobs”

Find me on: Twitter, Linkedin, InstagramPinterest and More

(C) 2005 – 2012 Copyright // The Job Spot Blog, Job Spot Seattle, Social Media Teach // All Rights Reserved

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7-Ways To Curate Your Brand On Pinterest

190090_203196623042174_6552156_nWith the surge of interest on Pinterest, many sole proprietors, small businesses and large companies are clamoring to use the site to their emarketing benefit.  I’m not affiliated with Pinterest; I’m an avid user.

Pinterest is practically a no-brainer, if your business offers a physical product. With a physical product, businesses can “Pin” their product images on their Pinterest boards.

But what about businesses that offer a service vice a physical product or even individual job-seekers? Whether you are a job-seeker or a business offering a service, you can also benefit from adding Pinterest to your social media marketing and branding strategy, or “Social Media Mix“.

I’ve met with businesses and individuals who are surprised they can use Pinterest, even though they don’t have a physical product. However, I’ve been actively using Pinterest for my Recruiting and Social Networking Training Business, which is a “Service” related business.

Adding Pinterest to my Social Media Mix has added valuable content and trackable influence metrics to my business.

Here are 7-Ways You Can Successfully Curate Your Brand on Pinterest:

1. Create a Brand Consistent Username
Select a username that is relevant and consistent with all your other social media networks. I keep my username “TerryJobs” consistent on Twitter, Linkedin, Facebook and Pinterest.

2. Create Focus-Area Boards
Determine the focus areas you’d like to “Pin” about. Create specifically titled Pinterest boards for each area. For example, a Technology Consultant might create boards titled “Hardware” “Low Tech” “Hi Tech” “Tech Books” “IT News” and possibly the city they live in “Seattle Knows Tech”. It’s also a good idea to add a few “non-professional” boards to personalize your brand.

Remember:  You can have fun with Pinterest and be creative with how you select “pins” for your boards.

For creative pinning and board ideas, click here to find my boards.

3. Pin Your Blog Posts
If you have a blog and uses images in your blog posts, you can “upload a pin” and add your blog post link to the pinned image. When Pinterest users click on the image you’ve “pinned” they will be taken to your blog post.

Click here to find an example of my recent blog post “pin”.

4. Create Pinnable Images
Use your mobile phone to capture images relevant to your brand and boards. For example, if you are meeting with a big client, take a picture of their building and upload it for your followers to re-pin.  This markets you and your client.  You can also create infographics using the newly released infographic generator from Intel.

5. Follow and Engage Your Target Audience
To find and follow your target audience you’ll want to view their pins. You can view, like and re-pin “pins” on Pinterest in multiple ways. 1. “Search” by keyword using the search box. 2. Select “Pinners You Follow” to view pins of those you follow. 3. Select “Everything” to see all pins or choose a specific area from the drop down menu under “Everything”. Finally, Select from the “Videos” “Popular” or “Gifts drop down menus.

6. Keyword Search Based on Your Boards
Do keyword searches based on your your board titles and “re-pin” things you find that correlate with your boards. For example, you could put a new image of the new iPad in “Hi Tech” or in “Hardware”.

7. Track Your Influence on Pinterest
You can track the influence you have on your Pinterest target audience using PinReach.com. PinReach shows you who “re-pins” “likes” and “follows” your pins and boards.

If you don’t have a Pinterest account, visit the site today and request an invitation.  If you don’t want to wait, request an invite from a current Pinterest user.  I’m happy to send invitations.   You can post a response here or tweet me on Twitter to request an invite.

Happy Pinning!

Terry

Click here “Social Media Mix” to find my related blog post.

Social Media Marketing is Like 7-Layer Bean Dip

“Social Media Marketing is Like 7-Layer Bean Dip; Each Site You Use, a Layer.  Leave a Layer Out and It’s Not Everything it Could Be.” –  Terry Hall

How Companies Can Use Pinterest For Job Posting and Recruiting

I first tweeted about this new concept to my Twitter followers early in February 2012  here and here.

I recently tested a new way of sharing Jobs on Pinterest

What I discovered is a fresh new way to post jobs and recruit talent!

I posted an open “Infographics Designer” job I found on Indeed.com. The position (image below, at post end) is in Seattle with Harvey Nash.

The image shown is the only format I’ve been able to “pin” because its the “norm” for job postings.  Although the format works for job board websites, it isn’t visually stimulating enough to impact the Pinterest audience or cause them to “re-pin”.

How can a job post “pin” on Pinterest be improved?

Employers could create job postings in infographic format, using minimal wording, bright colors and bold graphics. Then pin it to Pinterest as a re-pinnable image.

THAT would be the ideal job posting to “pin” on Pinterest!

Why?  Because not only would the format be visually pleasing, but it could bring greater interest & visibility to jobs not ordinarily so popular.

This could also generate revenue for Pinterest because they could charge a small fee to companies for using the site to post jobs. For now, “pinning” to Pinterst is free for all users.

This is a new concept, but I hope it catches on!  Let me know what you think.

– Terry
http://socialmediateach.com/

>>> Click on the below job posting image to see all the jobs I’ve posted on my Pinterest Boards. <<<