Category Archives: Un-employed

7-Ways To Curate Your Brand On Pinterest

190090_203196623042174_6552156_nWith the surge of interest on Pinterest, many sole proprietors, small businesses and large companies are clamoring to use the site to their emarketing benefit.  I’m not affiliated with Pinterest; I’m an avid user.

Pinterest is practically a no-brainer, if your business offers a physical product. With a physical product, businesses can “Pin” their product images on their Pinterest boards.

But what about businesses that offer a service vice a physical product or even individual job-seekers? Whether you are a job-seeker or a business offering a service, you can also benefit from adding Pinterest to your social media marketing and branding strategy, or “Social Media Mix“.

I’ve met with businesses and individuals who are surprised they can use Pinterest, even though they don’t have a physical product. However, I’ve been actively using Pinterest for my Recruiting and Social Networking Training Business, which is a “Service” related business.

Adding Pinterest to my Social Media Mix has added valuable content and trackable influence metrics to my business.

Here are 7-Ways You Can Successfully Curate Your Brand on Pinterest:

1. Create a Brand Consistent Username
Select a username that is relevant and consistent with all your other social media networks. I keep my username “TerryJobs” consistent on Twitter, Linkedin, Facebook and Pinterest.

2. Create Focus-Area Boards
Determine the focus areas you’d like to “Pin” about. Create specifically titled Pinterest boards for each area. For example, a Technology Consultant might create boards titled “Hardware” “Low Tech” “Hi Tech” “Tech Books” “IT News” and possibly the city they live in “Seattle Knows Tech”. It’s also a good idea to add a few “non-professional” boards to personalize your brand.

Remember:  You can have fun with Pinterest and be creative with how you select “pins” for your boards.

For creative pinning and board ideas, click here to find my boards.

3. Pin Your Blog Posts
If you have a blog and uses images in your blog posts, you can “upload a pin” and add your blog post link to the pinned image. When Pinterest users click on the image you’ve “pinned” they will be taken to your blog post.

Click here to find an example of my recent blog post “pin”.

4. Create Pinnable Images
Use your mobile phone to capture images relevant to your brand and boards. For example, if you are meeting with a big client, take a picture of their building and upload it for your followers to re-pin.  This markets you and your client.  You can also create infographics using the newly released infographic generator from Intel.

5. Follow and Engage Your Target Audience
To find and follow your target audience you’ll want to view their pins. You can view, like and re-pin “pins” on Pinterest in multiple ways. 1. “Search” by keyword using the search box. 2. Select “Pinners You Follow” to view pins of those you follow. 3. Select “Everything” to see all pins or choose a specific area from the drop down menu under “Everything”. Finally, Select from the “Videos” “Popular” or “Gifts drop down menus.

6. Keyword Search Based on Your Boards
Do keyword searches based on your your board titles and “re-pin” things you find that correlate with your boards. For example, you could put a new image of the new iPad in “Hi Tech” or in “Hardware”.

7. Track Your Influence on Pinterest
You can track the influence you have on your Pinterest target audience using PinReach.com. PinReach shows you who “re-pins” “likes” and “follows” your pins and boards.

If you don’t have a Pinterest account, visit the site today and request an invitation.  If you don’t want to wait, request an invite from a current Pinterest user.  I’m happy to send invitations.   You can post a response here or tweet me on Twitter to request an invite.

Happy Pinning!

Terry

Click here “Social Media Mix” to find my related blog post.

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Social Media Marketing is Like 7-Layer Bean Dip

“Social Media Marketing is Like 7-Layer Bean Dip; Each Site You Use, a Layer.  Leave a Layer Out and It’s Not Everything it Could Be.” –  Terry Hall

The Future of Job Applications

Speaking of job applications, I’m impressed by many infographic resumes I’ve seen lately… I will share some of my favorite Infographics here very soon!

With the advent of social networks, video job applications, infographic resumes… you know what, this is getting tiring just talking about it. A lot has changed – what’s the future going to hold for job applications?

Check out this article I recently found on Recruiter.com to find out!

The Future of Job Applications

Happy Networking,

Terry

If You Can Get a Date, You Can Get an Interview…

If you can get a date, you can get an interview.  If you can get an interview, you can get a job!

Have you ever had a date progress to a long-term relationship or marriage?

Think back; how did you meet that person –  how did it progress to dating?

Likely, its attributed to being available and receptive.

The same is true for getting an interview or job.  Opportunities don’t present themselves unless you make yourself available and receptive to them.

When coaching clients, I often compare interviewing to dating and jobs to committed relationships and marriage.   Dating can result in committed relationships and/or marriage.  Interviews can result in jobs.

The dating best practices found in the previous link are nearly identical to these job search and interview best practices:

1.   Stay positive, regardless of the outcome. Every interaction is an opportunity.  If the interview doesn’t result in a job, that’s ok.  The more you interview, the better you become at interviewing.   Its a learning experience.

2.   Look your best. Wear what makes you most confident and makes you look your best.  Do your hair, shave, trim your nails and tone down jewelry and fragrances.

3.   Relax and have fun.   Enjoy yourself.  Don’t force an outcome. Having a sense of entitlement or expecting something to result from the interview creates tension and can lead to hurt feelings.   Consider each interview a networking opportunity.

4.  Compliment. Within reason.  Don’t try to hard.  You could end up looking desperate or insincere.

5.   Be interesting and engaging. Stay knowledgeable about relevant news and events of interest to your industry or target company. Build rapport and find out what the other person enjoys doing.

6.   Be honest and forthcoming. With a caveat:  Don’t give too much away. Answer what’s asked of you, then stop.  As in dating,  its not time to share your life story or detail why you’re leaving your job.  Don’t scare them away.

7.  Plan Ahead and be timely. Who’s the interviewer?  What’s their background?  Research the company and their role in the company.  Make sure you have the right address and print the driving directions, job description and your resume the night before.  Your internet could go down the day of the interview!  Give yourself travel and parking time.  Don’t be late.

8.  Surround yourself with positive, like-minded people. Give and get support by networking with other job-seekers, encourage each other, share leads, share tips, share challenges, exchange ideas and learning opportunities!

Whether searching for dates or jobs, you’ve probably registered on dating websites and job sites.   Though helpful in your efforts, alone, they won’t get you noticed in a sea of available fish.  It takes more than just a website to make things happen.

When you make meeting new people a priority, you improve your odds immensely.    (click the link for tips on meeting new people)

How do you “Get a Date, Get an interview… Get a job?”  Get out there and make yourself available and receptive to new opportunities.

As Always, Happy Networking!

Terry

Twitter-Boosted Networking via Linkedin + Facebook Connections

Tweet me!

Linkedin + Facebook are great ways to boost your Twitter following and network.  

I recently created a group focused solely on Twitter.

Meet and/or follow other “Tweeters” on “Tweet cha!

Whether you’re already a Twitter user or want to be,  “Tweet cha!” is for you.

Join and introduce yourself… then post your Twitter-name for members to follow.

Check out Tweet cha! Networking groups: Linkedin & Facebook

A Twitter-user name account and mutual member following are not required for group membership.

Tweet with me! @TerryJobs or @WoWomen

Happy Networking!

Terry

Job Spot Networking
Women Veterans Networking

Tweet me! Facebook fan page

© 2005 – 2010 Copyright // Job Spot Seattle // ALL RIGHTS RESERVED


 


To Pay or Not to Pay? I Say “Not” … Would You Pay For a Job?

LBLI’ve seen a recent trend in job-seekers paying search firms and/or recruiters for job-placement and even job fair attendance.

Although it’s an “employers market”, I strongly advise against paying for placement.

In my 13+ years as a Recruiter (Agency, Executive & Corporate) and Business Development Manager, none of my “competitors” or peers has charged fees to job-seekers. The most reputable search firms, placement agencies and recruiters charge the company, not the job-seeker.

“Paying for placement” and/or job fair attendance is an unwelcome fad, resulting from a poor economy. In my opinion, it shouldn’t become the “norm”.

What are your thoughts on this topic?

I recently read and highly recommend the book: “Laid Off, Laid Low; Political and Economic Consequences of Employment Insecurity. Available at Amazon.com

Happy Networking!

Terry
Job Spot Seattle
“I’m Tweeting Jobs & Resume’s” – Tweet with me!
Job Spot Seattle; “Seattle’s Online Job Network Since 2005”
Job Spot Website
Job Spot Blog
Job Spot on LinkedIn

This question is also posted on LinkedIn Questions

What’s In It For Them? Your Next Employer, That is…

Out of work or looking for a better job? Times have changed dramatically when it comes to landing a great job with a great company.

Not long ago, it was an employee’s market, when sometimes all you needed was a personal connection or referral.

Now, its an employers market. For example, just today, I saw a job posting for a Sales Support Representative. The first requirment on the list of qualifications was a Bachelors Degree.

This is just one example of how the current job market benefits employers. With so many people “looking”, employers can afford to be highly selective when it comes to applicants.

Gone are the days when a company must broaden the pool of applicants it considers or rush to make an offer for fear of losing the “top” (and sometimes only) candidate to a competitor.

Not so long ago, it was common for Candidates & Job-Seekers to ask employers: “What’s in it for me?” Perks/Benefits, Sign On Bonus, Equity, Counter-offers, etc.

The tables have turned and now employers want to know what’s in it for them if they should decide to hire you.

What can you do? Don’t give up! Think about what you bring to the table and sell those skills to your employer of choice.

If you don’t know where to start, this article offers some great tips: Need a Job?

Happy Networking!

Terry
Tweet with me!

My LinkedIn Groups:
Job Spot Seattle & Job Spot West Coast

WoVEN; Women Veterans Empowerment Network

Related Websites:
Job-Spot-Seattle
WoVEN
Job Spot Seattle on Yahoo!
Job Spot West Coast on Yahoo!

(C) 2005 – 2009 Copyright // Job Spot Seattle // All Rights Reserved