Tag Archives: Marketing

Big Idea 2013: Genuine Communication

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Not many articles motivate me towards a blog response, however, this one did… “10 Things You Should Never Say at the Office” click title for article.

After reading it, I realized the terms are forms of “Disingenuous Communication“.

It seems people use “buzzwords / buzzterms” to avoid real topics and/or actions required.  Buzzwords make avoiding accountability easy because they fill our communication with”fluff”.

They detract from the real issues and allow people to avoid reality in what’s being communicated.  For example, when someone says “It is what it is” … what they are really saying is “I don’t know”… but few people in the workplace want to admit they don’t know something. “Fluff” terms keep them from having to.

I gave it more thought and wondered “How could I say what I mean… without using any of these terms?  What other terms are there?”  How could I be a more genuine communicator with my co-workers, customers, candidates and clients?”

Well, for one, I could simply say what I mean… we all could.

Here are things to say instead of the buzzwords/terms on the left:

Leverage –  “Influence” “Bargain” “Take Advantage” “Debate”

Reach out – “Call” ‘E-mail, “Communicate” or “Contact”

It is what it is – “It’s unfortunate”  “It’s a slow process” “It’s Challenging” “It’s Pointless” “I don’t know why it’s happening”

Viral –  “Popular”, “Mass-Marketed”, “Everyone’s doing it”, “Everyone is aware of it”

Game changer – “This Changes Everything” , “Stop and listen to what I’m about to say because it will change the way you live your life or do your job”

Disconnect – “I don’t think you understand”  “It appears you’re not listening”  “You must not have heard me”

Value-add – “You will get more with this option and here’s why”  “It’s advantageous” “The benefit to you is… ”

Circle back – “I will call you back”  “I will find out and get back to you”

Socialize –  “Tell those who need to know” “Communicate” “Mass Market”

Cutting edge – “Advanced”, “Recently released or developed” “I don’t know all the details, you should probably Google it”.

Hope you enjoyed this lighthearted post, let me know what you think by leaving a comment!

Happy Networking,

Terry aka “TerryJobs”

Find me on: Twitter, Linkedin, InstagramPinterest and More

(C) 2005 – 2012 Copyright // The Job Spot Blog, Job Spot Seattle, Social Media Teach // All Rights Reserved

7-Ways To Curate Your Brand On Pinterest

190090_203196623042174_6552156_nWith the surge of interest on Pinterest, many sole proprietors, small businesses and large companies are clamoring to use the site to their emarketing benefit.  I’m not affiliated with Pinterest; I’m an avid user.

Pinterest is practically a no-brainer, if your business offers a physical product. With a physical product, businesses can “Pin” their product images on their Pinterest boards.

But what about businesses that offer a service vice a physical product or even individual job-seekers? Whether you are a job-seeker or a business offering a service, you can also benefit from adding Pinterest to your social media marketing and branding strategy, or “Social Media Mix“.

I’ve met with businesses and individuals who are surprised they can use Pinterest, even though they don’t have a physical product. However, I’ve been actively using Pinterest for my Recruiting and Social Networking Training Business, which is a “Service” related business.

Adding Pinterest to my Social Media Mix has added valuable content and trackable influence metrics to my business.

Here are 7-Ways You Can Successfully Curate Your Brand on Pinterest:

1. Create a Brand Consistent Username
Select a username that is relevant and consistent with all your other social media networks. I keep my username “TerryJobs” consistent on Twitter, Linkedin, Facebook and Pinterest.

2. Create Focus-Area Boards
Determine the focus areas you’d like to “Pin” about. Create specifically titled Pinterest boards for each area. For example, a Technology Consultant might create boards titled “Hardware” “Low Tech” “Hi Tech” “Tech Books” “IT News” and possibly the city they live in “Seattle Knows Tech”. It’s also a good idea to add a few “non-professional” boards to personalize your brand.

Remember:  You can have fun with Pinterest and be creative with how you select “pins” for your boards.

For creative pinning and board ideas, click here to find my boards.

3. Pin Your Blog Posts
If you have a blog and uses images in your blog posts, you can “upload a pin” and add your blog post link to the pinned image. When Pinterest users click on the image you’ve “pinned” they will be taken to your blog post.

Click here to find an example of my recent blog post “pin”.

4. Create Pinnable Images
Use your mobile phone to capture images relevant to your brand and boards. For example, if you are meeting with a big client, take a picture of their building and upload it for your followers to re-pin.  This markets you and your client.  You can also create infographics using the newly released infographic generator from Intel.

5. Follow and Engage Your Target Audience
To find and follow your target audience you’ll want to view their pins. You can view, like and re-pin “pins” on Pinterest in multiple ways. 1. “Search” by keyword using the search box. 2. Select “Pinners You Follow” to view pins of those you follow. 3. Select “Everything” to see all pins or choose a specific area from the drop down menu under “Everything”. Finally, Select from the “Videos” “Popular” or “Gifts drop down menus.

6. Keyword Search Based on Your Boards
Do keyword searches based on your your board titles and “re-pin” things you find that correlate with your boards. For example, you could put a new image of the new iPad in “Hi Tech” or in “Hardware”.

7. Track Your Influence on Pinterest
You can track the influence you have on your Pinterest target audience using PinReach.com. PinReach shows you who “re-pins” “likes” and “follows” your pins and boards.

If you don’t have a Pinterest account, visit the site today and request an invitation.  If you don’t want to wait, request an invite from a current Pinterest user.  I’m happy to send invitations.   You can post a response here or tweet me on Twitter to request an invite.

Happy Pinning!

Terry

Click here “Social Media Mix” to find my related blog post.

Social Media Marketing is Like 7-Layer Bean Dip

“Social Media Marketing is Like 7-Layer Bean Dip; Each Site You Use, a Layer.  Leave a Layer Out and It’s Not Everything it Could Be.” –  Terry Hall

How Would You Promote Your Social Media Brand as a Guest Blogger?

My Newest Guest Blogger - "Kitty"

Bloggers & Blog Owners,

I’m considering guest bloggers and guest post submissions for both of my blogs:

WoVEN
Job Spot

My two-fold question is for bloggers and blog owners.

1. Writers/Bloggers:

How would you promote your brand in a guest post for another blogger’s site?  In other words, how can you leverage the power of Social Media via guest blog posts?

2. Blog owners:

What would you offer in exchange for guest posts to your blog? ie., draw traffic to guest brand, blog, cause, website, or other.

 

I look forward to hearing your feedback and ideas!

Happy Networking,

Terry

Twitter (Civilian) & Twitter (Military)
Job Spot and WoVEN

If you’re interested in submitting a guest blog post for WoVEN, please post a comment, or e-mail me via either of my websites.

Copyright 2005-2010 – All Rights Reserved (WoVEN Blog, Women Veterans Empowerment Network, Job Spot Seattle and The Job Spot Blog)

What’s Your Social Media Mix?

 

My Off-Line Mix

How many social networking sites have you joined and which do you use most often? (Daily/Weekly)?

I’ve joined 100’s of networking sites since 2004, and use 20 (+/-) frequently.

My social media mix includes: Linkedin, Facebook, WordPress, Blogger, Google, Plaxo, Yahoo!, Twitter, Ning, Digg, YouTube, BlogTalkRadio, Photobucket & Flikr.

If you’re an avid networker, you’ve probably joined more than one social networking site in the social media ecosystem. 

If so, please reply to any or all of the following questions:

1.   How many networking sites have you joined?

2.   Which do you use and/or participate in often? (daily/weekly)

3.   What’s your favorite social networking site(s)?

4.   What keeps you engaged?  (ie., entertainment value, relevance, number of active networking participants, return on time investment)

Thanks & Happy Networking!

Terry

http://www.job-spot-seattle.com/

Tweet Jobs w/Terry

I’ve posted this question on LinkedIn and on my website:  Job Spot Blog

My LinkedIn Groups:

Job Spot Seattle &  Job Spot USA

http://www.linkedin.com/groupRegistration?gid=2060226

http://www.linkedin.com/groupRegistration?gid=1236757

Job Spot Yahoo! Sites:

http://finance.groups.yahoo.com/group/Job_Spot_Seattle

http://finance.groups.yahoo.com/group/Job_Spot_West_Coast/

—- Background —-

I share public responses on my blogs, networking groups and/or social networking site groups to help members and/or readers make informed decisions about the social media.  

I’m working on a social media project.  Public responses may be mentioned in my final work and on my websites, blogs or networking sites and groups.   

Responses to this question are available to the general internet public.

If you want to remain anonymous, please don’t answer publicly.

For a list of my networking groups, blogs, and social networking memberships, please visit my website @  http://www.job-spot-seattle.com/

Work it Like a Hummingbird; Making The Most of Social Media & Social Networking

What’s your Social Networking style and what animal does it most resemble? I hadn’t given it much thought until Scott Blatchley, Director/Owner at Toothbone Limited, asked, “What type of Social Networking Animal Are You?” his blog and on LinkedIn Questions.

I responded for two reasons; it was an engaging question and he offered a bottle of Champagne for best response!

Here’s my response:

“Hi Scott, Great question! I’ve never thought of it before, but knew right away the kind of social networking animal I’d be…

a Hummingbird!

Hummingbirds are one of nature’s smallest animals, yet they have a big appetite! They quickly and gracefully move between flowers in a mutually beneficial resource exchange.

Somehow aware of its essential role in pollination, hummingbirds dart about; spending bits of quality time with each flower, ensuring no petal is disturbed. They share resources and gather pollen; creating a mutual benefit in their process.

Although small, hummingbirds are easily recognized without being loud or hugely spectacular. They are respected and known for their energy, vibrancy, resourcefulness and relevance in nature.

Here’s How I’d Compare My Social Media Networking Style, to a Hummingbird

I don’t have a huge, over-powering presence but I have a big appetite for new information and networking! I spend short bits of quality time across various social networking sites. I share resources and exchange knowledge with my networks and groups.

I’m always seeking new social media venues and keep abreast of the latest trends in my industry.

Happy Networking! Terry”

Fast Forward, 2-weeks, to a message I received from Scott today:

——————–

On 11/09/09 11:38 AM, Scott Blatchley wrote:

“Congratulations Terry!

You’ve won with your answer “hummingbird”. Please send your preferred mailing address to scott@toothbone and that Champagne will be on the way!

I’ll blog the full list at the end of the week so stay tuned.

Enjoy!

Scott”
——————–

(C) 2005 – 2009 Copyright // Job Spot Seattle // All Rights Reserved

What’s In It For Them? Your Next Employer, That is…

Out of work or looking for a better job? Times have changed dramatically when it comes to landing a great job with a great company.

Not long ago, it was an employee’s market, when sometimes all you needed was a personal connection or referral.

Now, its an employers market. For example, just today, I saw a job posting for a Sales Support Representative. The first requirment on the list of qualifications was a Bachelors Degree.

This is just one example of how the current job market benefits employers. With so many people “looking”, employers can afford to be highly selective when it comes to applicants.

Gone are the days when a company must broaden the pool of applicants it considers or rush to make an offer for fear of losing the “top” (and sometimes only) candidate to a competitor.

Not so long ago, it was common for Candidates & Job-Seekers to ask employers: “What’s in it for me?” Perks/Benefits, Sign On Bonus, Equity, Counter-offers, etc.

The tables have turned and now employers want to know what’s in it for them if they should decide to hire you.

What can you do? Don’t give up! Think about what you bring to the table and sell those skills to your employer of choice.

If you don’t know where to start, this article offers some great tips: Need a Job?

Happy Networking!

Terry
Tweet with me!

My LinkedIn Groups:
Job Spot Seattle & Job Spot West Coast

WoVEN; Women Veterans Empowerment Network

Related Websites:
Job-Spot-Seattle
WoVEN
Job Spot Seattle on Yahoo!
Job Spot West Coast on Yahoo!

(C) 2005 – 2009 Copyright // Job Spot Seattle // All Rights Reserved